Founded by a close-knit family with a shared commitment to quality and sustainability, Indigo Luna stands as a testament to the values of mindful living and eco-conscious choices.Sustainability isn't a trend; it's a way of life. The fresh brand identity is rooted in conveying Indigo Luna's core message of sustainability. Through thoughtfully designed elements and subtle exaggerations of the female form, I aim to capture the essence of commitment to both the environment and the empowerment of individuals. With a consistent branding strategy that extends to digital presence, I aim to not only showcase products but also foster a community that shares a passion for sustainable living.